If I dare speaking my heart freely, it would sounds like this:

WHITETAIL IS NOT FOR EVERYONE

AND YOU ARE NOT CUSTOMERS TO ME

You are the skaters who take part in a revolution with me

WE ARE SHAPING THE FUTUR OF SURFSKATING TOGETHER

You are the one that allows me to keep striving to shape the best decks out there - not only by investing in my small independant brand - but most importantly, by riding them in your own way

When you do so, I can see what the community is capable of, and what you strive for. It fuels my imagination and my creativity to engineer the decks of the future,

a future where skateboarding isn’t bound by any convention or limitation

We are lucky to be at the begining of this new surfskate era, let’s take this opportunity to create the future together!

Skateboarding is an Art form, free from any rules that defines it.

I strive to provide you the tools to express your Art and the Artist within you, just as you help me express mine by supporting Whitetail’s sustainability.

By its very nature, skateboarding has always been about freedom and breaking the rules. Are you ready to be the skater you truly are, even when it means not giving a damn about established conventions?

Before trying to find the best Whitetail deck for you, you must address the underlying question ;

ARE YOU A WHITETAILER AT HEART?

Whitetailer (noun)
Whi·te·tail·er | \ ˈhwīt-ˌtā-lər \

A Whitetailer is a skater who embraces the surfskate revolutionary mindset of freedom, creativity, self-expression, and independence.

They don’t purchase a Whitetail; they adopt it and make it their own, tame it to their style, not the other way around.

In doing so, the Whitetailer is shaping the future of skateboarding by rejecting conventions and boundaries, recognizing skateboarding as an Art form.

They are skaters that fuel innovation by riding with purpose and passion. By embodying the brand’s ethos of freedom, vision, and artistic authenticity, they inspire the ongoing evolution of Whitetail’s deck collections.

Text from Whitetail’s Journal of a Skate Shaper